Dry Oar Site Plan

Kim Watson

WDD 130-Section ?


Overview

Purpose

The purpose of my site is to provide information about the service my company provides to potential customers. Many people who visit the website will be new to the sport of whitewater rafting and looking for guidance on how to plan a trip from beginning to end. The website will feature easy-to-navigate menu options, as well as concise, helpful tips and tools for each stage of planning. The ultimate goal is for potential customers to feel confidence in planning a successful whitewater rafting adventure.

Audience

The audience for my site will include a wide range of people. The website will cater to those who know nothing about whitewater rafting and how to proceed. They want an adventure, but they also want safety and confidence in knowing how to prepare. Parents, school teachers, scout leaders, young adults/college students, and couples are some of the potential customers who would visit my site.


Branding

Website Logo

Logo image

Style Guide

Color Palette

Palette URL:

https://coolors.co/137c76-ebebeb-c0c0c0-a4c1df-004a8f
a4c1df 004a8f C0C0C0 137c76 EBEBEB
[a4c1df] [004a8f] [#C0C0C0] [#137c76 [#EBEBEB

Typography

Heading Font: Alegreya Sans SC

Paragraph Font: Quicksand

Normal paragraph example

The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.

Colored paragraph example

Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.

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